Preface:

What is a $100 bill worth to you?

If you own a business, don’t walk past these 5 10s.

 

Philip Kotler —

“Good companies will meet needs; great companies will create markets,” says Philip Kotler, the world’s pre-eminent marketing thinker. Kotler is S.C. Johnson and Son Distinguished Professor of International Marketing at the J. L. Kellogg Graduate School of Management at Northwestern University.

Hailed by Management Centre Europe as “the world’s foremost expert on the strategic practice of marketing,” he has written what is widely recognized as the most authoritative textbook on marketing: Marketing Management: Analysis, Planning, Implementation, and Control. He has also authored other leading books, including Lateral Marketing; Strategic Marketing for Non-Profits; Marketing for Healthcare Organizations; Marketing Professional Services; Marketing From A to Z; The 10 Deadly Marketing Sins; Marketing Moves; Marketing Places; The Marketing of Nations; and Social Marketing. His book, According To Kotler: The World’s Foremost Authority On Marketing Answers Your Questions, focuses on the “four P’s” of marketing: product, price, place, and promotion, as well as addresses trends, challenges, tools, careers, research, strategy development, direct marketing, and new marketing ideas. Kotler released Chaotics: the Business of Managing and Marketing in the Age of Turbulence in 2009.