Preface: Assuming you’re the type of business owner that’s on the ground floor, you know you need passion for the journey. This week our due diligence on “Fruits” leads to Startajuicebar.com. Realize what your role is in the business, and what you want to do day to day. Andrew McFarlane give’s great advice. Is it the right time? Does the business excite you? Do you have experience in the business? Are you confident about starting the business? Being someone who likes fruit, is different than serving customers who like fruit. Technician, Manager, or Entrepreneur – what do you consider your role? Where knowledge and skill lack, passion will have to make up. Thank you Mr. McFarlane!