Preface: “There is an increasing awareness that the purpose of a company has to be beyond shareholder value, and that this is not something that will cost your business but something that will enhance your business,” ……Much of the discussion about purpose suggests that companies perform better if they have a clear sense of purpose. Purpose-driven companies make more money, have more engaged employees and more loyal customers, and are even better at innovation and transformational change. It seems to be easier to win the game when you care about the game.

a. Do you have a business purpose? b. Do you care about your business purpose?

Read a study of purposeful business.

Click here: The Business Case For Purpose