Preface: Peter F. Drucker in “The Daily Drucker” say society’s next corporations will be simply top management. Everything else will be outsourced. So what does top management do? They focus on the organizations values, mission and vision, solely.
Entrepreneurship — It is defined as the pursuit of [business] opportunity regardless of the resources you currently control. Hinged to every successfully managed and developing entrepreneurial activity is a business plan. Entrepreneurship is an activity or behavior as opposed to a person or ideology as described from Harvard Business School; and those activities or behaviors all begin the same way — with a vision.
It all starts with a vision. A [business] vision is about articulating a problem, or process improvement, that creates a business opportunity with a solution. The vision leads to a mission, and the mission results in action. To succeed in business, it helps to get right early on to succeed i) the leadership, ii) the model, iii) the generation of opportunity.
To start with the problem, you must assess why it is a problem likely to result in a value driving opportunity, e.g. hunger is a problem, and what opportunity result from solving a hunger problem? [consider the brand recognition of fast food franchises, Darden’s suite, and many more]. Next, in developing vision, what is the scale of the problem or process, and what are root causes? Because the opportunity is the need for a solution from a problem or process improvement. The vision development looks like this — whose tried it before, and what will the world like after the problem is solved? That is the beginning of the vision – envisioning the world after the problem is solved or process improved, e.g. have your every considered a world without hunger?
In this blogging series, we would like to look at scoping just one problem with a solution. Are you aware that 87 percent of Americans don’t meet recommendations for fruit consumption, and 91 percent don’t meet recommendations for vegetable consumption, per a new U.S. report? Source (https://www.livescience.com/51500-fruit-vegetable-consumption-united-states.html).
America, a developed global leader, and an economic engine of the globe, has a population with only 10% say of the population consuming recommended fruit and vegetables calories daily. Let’s ask why? Why is that statistic accurate – and a national health risk? Work of preparation for consumption? Taste? Secondly, who doesn’t want to be healthy? The saying is true — health is wealth. So what are the root problems, and what and where are the opportunities?
Is there a business opportunity in this statistic? Could we decrease that concerningly alarming national statistic to say only 50% in 10 years? Del Monte has the URL – Fruits.com. Can you envision a franchise business in American selling a popular line of real fruit dishes, in an easy, enjoyable fashion? Cocktails, fresh apples, oranges, pineapple, fruit drinks, etc. A menu towards a healthier America in airports, train stations, turnpike plazas, and any location Americans need to solve the hunger problem quickly with a healthy diet option? Now likely we’re not the first to envision unceasing fruit consumption, and the logistics are likely as challenging as Milton Hershey creating milk chocolate, e.g. first, prepared fruit doesn’t stay fresh long.
Peter F. Drucker in “The Daily Drucker” say society’s next corporations will be simply top management. Everything else will be outsourced. So what does top management do? They focus on the organizations values, mission and vision, solely. For our conceptual “Fruits” franchise let’s look at the designing at first a vision for entrepreneurship the develops a plan for a pursuit of [a business] opportunity regardless of the resources you currently control. We’ll look at the simple problem – you and everyone you meet today, will be hungry tomorrow too. How we can create a value-adding solution into a healthier America, with more fruit consumption – purchased from our business?
As we cogitate on “Fruits” we will reflect at the leadership required, business model, and generation opportunity, i.e. 100 years ago gardens and canned foods were prevalent. Just look up the history of the Mason Jar, designed by John Landis Mason in 1858. A lot has changed since that time, but the importance of fruits and vegetables to consumers has not. Is that an opportunity friends, and can we create a compelling vision with an open source business plan to get it financed? Microsoft was built on the vision of a computer on every desk and in every home – a clear vision with a mission. The value of Microsoft vision speaks for itself. They got it right early i) leadership ii) business model iii) the generation opportunity. And that raises the question –could we create a franchise company around the vision and mission of every American eating the appropriate amount of fruit each day?
Until next time, let’s ponder a few questions relevant to the idea of “Fruits.” Who are the ideal customers? How will we will serve them? What does the business look like? What partnerships or collaboration be useful in implementation? What are the premises of our solution, i.e. what experience or knowledge do we hold to successfully convert our idea (vision) into tangible reality? And finally, how do we test the vision – will consumers purchase and eat more fruit, if it is tasty and convenient to purchase? Can we add wealth to America, with improved health, from an envisioned fruitful franchise?