Preface: Sale strategies for your business are key. Everything else is an expense. No sales, no business. Tons of sales, tons of business. Do you every ask this question: how do we get tons of business?

 

What is the Best Strategy to Increase Sales?

 

The success of your business depends on sales revenue; how often do you strategize and carefully plan your approach to successfully sell your product or inventory as an entrepreneur? Whether your business is selling first-rate car polishes, premium ice-cream, or appetizing Dutch style soups, your customers ultimately buy from you because you are simply meeting or fulfilling what is considered a very important need…you say, is it really that simple?

 

Customer-Centric Sales

 

If you want to increase sales volume, map the issues and concerns that your clients and customers experience, in a customer-centric grid. Striving for customer-centric sales begins from building trust and credibility. The first step towards a successful sale is to ascertain exactly what your client or customer is looking for i) what is the need? ii) How can you meet it? Consistently meet a need, and revenues will accordingly build.

 

What is the need….and how can you meet it?

 

For customers and clients the definitions of “need” has a wide distribution curve; but consider i) why do they need your product or service?  ii) Why should they consider buying it from you? iii) How does taking the receipt or invoice from you, benefit them most?

 

Selling a commodity differs from selling a collectible; and as an entrepreneur, understanding why someone thinks they may need what you sell may be as easy as listening to them tell you what they want. In some instances, though, you may need specific inquiries.

 

Customer-centric selling is more than strategy or theory, it is also a principle. It’s about following the “golden rule”. If you want to build trust and credibility, never sell something to your client or customer they do not need. Develop your customer-centric sales strategy in the way you would want to buy your product or service. Make the customer or client the priority, and not the pressure to meet a unit or volume quota. If you want a truly successful customer-centric sales strategy, strategize to sell in a way that a decade later, your customers and clients still have good feelings about dealing with you.

 

The “Bell Curve”

 

You want to provide the best solutions to satisfy your customers and clients needs. You need to understand what needs are in the center of the “bell curve” of your sales. This is where 68.2% of your revenues are from. If you can map the reasons people do and should buy from you: reputation, excellence, atmosphere, relationship, location, or value, you then obtain clear “bell curve” concentrations to follow on building your customer-centric sales strategy.

 

As an entrepreneur, you appreciate revenue, everything else is an expense. Invest the time and effort to think and strategize about customer-centric sales; have a clear vision of how your business meets “needs” in the best manner possible – providing what your clients or customers deem their best “solution” today, and decades later. Plain and simple, this is the only strategy for a client or customer centric business to celebrate say 100+ years. Remember, your customers will probably soon forget the price, but they will likely will not soon forget how they felt about what they paid your business for, e.g. the price of the train ticket really isn’t that important after a few years, but the satisfaction on the ride is.